Little changes can also bring big difference! If you don’t wish your brand to get homogenized in the industry and appeal to ALL in the long run, go for refreshing your branding strategy. Let the Business signs be your start buttons.
Digital marketers who play with integrated marketing mix plans are aware of the crucial role played by the signages in creating awareness and promoting businesses. Brochures, banners, custom cardboard POS display items and other signs are used for 24/7 service making an appeal to the visitor’s eyes, fetching interest of potential buyers. Often, it helps in making slow moving products off-the market shelves.
However, these days, even small brands have to face a wide range of challenging concerns. And when you really indulge in other promotional aspects thereby losing control on your signage visibility and maintenance, a once eye-catchy sign can easily turn into a simple light box that may kill your brand’s impression.
How to understand that it’s time to rejuvenate your business signage:-
Let’s take a quick look at the indicators to understand, if your business signages need rejuvenation:
Firstly, Step outside the door: Sitting in a cozy room and planning is easy but only those ideas/strategies go successful which have practical elements to it. So, it’s advisable to take your creative team with you while making a tour to your premises.
Analyze each and every sign that a customer can see easily inclusive of your lobby signs, banquets/conference rooms, waiting sections, front desks. Do not miss out to check your window’s outside. Make sure you audit these signs well –
#1. Quality – Is your signage well-maintained? Is it kept free from dust every day and in no-need to repair state? Signages that appear pale might give your viewers a chaotic impression about your brand.
#2. Total Number of Signs – You should quantify the number of signages and see to its functionality. Can reckoning up or removal of few signs assist the organization in boosting sales or encourage better user-experience for shoppers?
#3. Complete information via messages – Is your business signage still in sync with a change in your branding strategy? Do your customers find your captions or messages still interesting, apt and informational?
#4. Brand Positioning – Is it just recently that you have rebuild your brand logo? You must ensure that all the signages used after re-branding must reflect the new typestyle of logo etc. This encourages your professional approach.
#5. Social Media Connections – Are you still to explore the new social media avenues? There have been tell-tale marks of social media that help business signs to leverage its potential! You can ask – likes, request to get reviews for your signage’s presentability from your customers. Including QR codes can get you more user-involvement.
#6. Sign Placements – No matter how beautifully your business signs have been created by the sign company, your signage may not get expected visibility if it’s wrongly placed. Often, it encourages your sales by influencing the buying behavior.
#7. Seasonal Appeal – Just think upon any major forthcoming holiday or event! You can go for some seasonal signs. This would highlight the event or enhance your in-store’s experience.
If you find the above mentioned points go in contradictory tone, then it’s time for sure to connect to a sign company for your business signs. Stay in contact with us for all your business signage needs.