Signage Technology: Creativity Then and Now


Signage the most creative part of your advertising strategy has survived through the rigors of the epoch. Explore more on how and what dominated the signage pattern when style and design is concerned across ages.

Gone are the days when people communicated the signs of the company by merely writing on the whiteboard outside the store. Today you would step out to see digital signage ruling. This creative segment has always been popular for the modern sign technology and the current ocean of advertising serves charm in itself.

Did you notice the style of the sign boards these days? It’s mostly LED Screens… Isn’t it? A look back at old days reveal vinyl signages in the 70’s era, neon signs flourishing in 1920’s and enamel sign dominance in 1900. Let’s have a sneak peak at how the creativity has survived ages and has witnessed stone chips to digital tablet version.

Ancient Era Signs

Ancient artifacts reveal that the pre- historic Egyptians, Romans and Greeks were perhaps the first to hold a shingle outside their homes. Many of them breathed through the rigors of the later stages of art because they were either stone built or terracotta made. The picturesque representation made the identification easier and lively. For instance: bush symbolized a tavern, usage of 3 balls meant a pawnbroker and a sun or moon gave an idea of an establishment catered to pagans. Signages happened to be more popular in the feudal era when King Richard II of England passed the act –

“Whosoever shall brew ale in the town with intention of selling it must hang out a sign, otherwise he shall forfeit his ale.”


Much lately, creative pub signs designed on wood were people’s favorite.


Lithography and Art Posters

Lithography had been the next milestone in the creative field of signage technology. In 1976, the well-known German author turned artist Alois Senefelder brought this printing technique accidentally while he was in quest of a cheap publishing method for his theatrical works. Surprisingly, this procedure involved drawing a picture on the limestone tab with edible oil or fat.

After 1870s Lithographic art became the heartthrob of Europe and America in no time. Jules Cheret gave a new jolt to the process by bringing “three stone lithographic process” into spotlight.

Typical Tin Signs

Posters by the element’s nature were made easily but it could not go through rigorous tortures of the weather. In 1875, lithography paved the way for bulk production of tin signages that held durability factor. Indeed, tin signages were quite expensive as well.

Enamel Signs

Since early 1880s till mid nineteenth century, it was porcelain enamel signs that found its impression in the advertising market. Enamel signs had vibrant colors which came into being by blending layers of powdered glass glossed at the base by a rolled iron. From cigar bars to wine stores to garment companies, everybody used Enamel signs for advertising purpose. Remarkably, this metal oriented sign technique saw a downfall in support of World War II endeavors.


Neon Signs with Lights

It became difficult to read a sign from distance, especially in freezy winter nights. Thanks to the sign that had lights – YES Neon Signs came. French chemist, Georges Claude brought the concept of neon signs in  1910. Slowly and steadily, neon signs made its presence felt in Hong Kong and other developed cities.

Channel Letters

Los Angeles Sign Company

Channel letters from Los Angeles Sign Company can be used in combination with lighting for internal or external signage purpose. These are cost effective designs that win hearts from small business owners to large entrepreneurs. Rounded letters give your design a stamped look. The color scheme for face and can colors are necessary to be checked carefully, else imperfect contrast can take away the beauty. For the magnificent presence, these are available in upper case with a font style of Helvetica bold, Arial bold etc.

Signage technology has seen ages and has survived years of authenticity in customer’s heart. Undoubtedly, it will continue with new technologies penetrating into the market. You should remain hopeful for 3D printing domain to cover visual communications with a new vigor.

Jan 27, 2016 | Posted by in Sign Company | 0 comments

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